Couple Alignment
Write a joint vision statement (season, vibe, formality, scale).[3]
Professional planners recommend a 3-sentence summary you can read back to every vendor. It anchors decisions when taste drifts.
List your three non-negotiables and three things you don't care about.
Agree on two or three target date windows (avoid holidays and family conflicts).
Budget
Set a realistic all-in budget and a 10% contingency buffer.[1]
The Wedding Report's 2024 industry data pegs the U.S. average at ~$33,000; your geography can swing this ±40%.
Confirm who is contributing and how (couple, families, gifts).
Open a dedicated bank account or card for wedding spend.
Planning Infrastructure
Draft a planning scope document covering deliverables, hours, and payment milestones.
Use it as your engagement letter with the couple before any vendor outreach begins.
Create a shared wedding email inbox and cloud folder (contracts / inspiration / guest list).
Start a moodboard (Pinterest, Milanote) to test visual coherence.
Guest List Framework
Draft A-list / B-list at a range (e.g. 80–120). Share only the A-list publicly.